The Dallas Museum of Art has just announced that beginning January 21, 2013 the museum will do away with general admission fees and become free to the public. They will also launch an innovative new membership model available to public for free.

The new program, DMA Friends & Partners, approaches membership as a program of engagement that is intended to build long-term relationships with visitors and to emphasize participation over the transaction-based membership model that has become common practice among museums. Beginning on January 21, 2013, the program will enhance the DMA’s role as the region’s largest municipal museum and a vital community asset that rewards cultural participation in novel ways and provides meaningful experiences with art to visitors free of charge.

Read more about the DMA Friends Program, Partners Program and return to free general admission over here.

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